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A sample shopping list — a realistic mix of fresh food, pantry staples and household goods — priced at every store. It illustrates how the stores compare on a normal weekly shop; it is not a recommendation of what to buy.
Same product, cheapest vs dearest store. Rows where stores price in different units or pack sizes have been flagged and removed, so what remains is like-for-like.
| Product | Cheapest | Dearest | Gap |
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| Category | Matches |
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About this comparison. Four Tallinn online grocery stores — Barbora, Rimi, Selver and Wolt Market — are scraped in full, the same product is matched across them, and the prices shown are the ones each store listed at the time of capture. Totals and rankings are worked out in your browser from that data.
Own-brand products. In the matched products and the sample basket, own-brand items were avoided for food, because quality varies between private labels and branded goods and a private-label product is not really the same thing. Rimi is the exception — its own lines are included and only the budget Rimi basic line was avoided. For home and personal care own-brand is allowed everywhere, since some stores stock nothing else. The budget basket deliberately reverses this and allows own-brand throughout, including Rimi basic, because its question is how cheap the same list can get.
How much to trust a row. Matches are labelled by how they were established. Where two stores publish barcodes the match can be checked exactly; elsewhere it rests on product titles and is less certain. Rows where stores price in different units or pack sizes are flagged and left out of every total. Use the evidence filter to see only the strongest matches.
Prices include whatever promotion was live when the data was captured, and loyalty-card prices are not reflected. Always check the store before relying on a figure. This is an independent comparison, not affiliated with or endorsed by any of the stores listed.